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Outbound, explained. Playbooks that book meetings.
Guides, templates and set-up tutorials for LinkedIn outreach, cold email and deliverability. Practical steps you can put to work today.
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Template 12 · Follow-up42% reply
Quick question about {{company}}
ReferralEventBreak-upUse template
14
LinkedIn · Post engagerConnection note
SJ
Hi {{firstName}}, saw your comment on {{post}}. Curious how your team handles…
EventFollow-upRe-engageCopy
1Personal opener✓
2Common ground✓
3Their challenge✓
4Value, not a pitch✓
5Easy question✓
6Follow up✓
Thanks for connecting, Mark. Loved your post on ramping new SDRs.
Appreciate it! It's been a big focus for us this quarter.
How are you handling lead quality while you scale?
Mark is typing…
From post to pipelineLast 30 days
To sarah@acme.com
Subject Idea for Acme's Q3 pipeline
Hi Sarah, noticed you're hiring 3 SDRs. Teams at that stage usually lose hours on leads that never fit…
Send72 words · 1 question
SubjectOpenerProblemValueCTA
Saw your Series A, congrats
Hi Tom, your post on outbound stuck with me.
Scaling outreach usually means more unqualified leads.
We qualify every lead with AI before the first message.
Worth a 15-minute look next week?
| Type | Host | Value | |
|---|---|---|---|
| TXT | @ | v=spf1 include:_spf.google.com ~all | SPF ✓ |
| TXT | google._domainkey | v=DKIM1; k=rsa; p=MIIBIjAN… | DKIM ✓ |
| TXT | _dmarc | v=DMARC1; p=none; rua=mailto:… | DMARC ✓ |
| Type | Host | Value | |
|---|---|---|---|
| TXT | @ | v=spf1 include:spf.protection.outlook.com -all | SPF ✓ |
| CNAME | selector1._domainkey | selector1-yourdomain-com._domainkey… | DKIM ✓ |
| TXT | _dmarc | v=DMARC1; p=quarantine; pct=100 | DMARC … |
A
alex@tryacme.com98
A
alex@acmehq.io95
J
jamie@getacme.coWarming
Daily volume90 / 90 sends
N
Northwind is hiring 4 SDRs
High intentL
Lumen raised a €12M Series A
High intentP
Priya S. liked a competitor's post
WarmO
Orbit has a new VP Sales
Timing| Lead | Company | Fit | Status |
|---|---|---|---|
| Sarah Jansen | Acme | 94 | Qualified |
| Tom Bakker | Northwind | 88 | Qualified |
| Lisa Chen | Orbit | 81 | Qualified |
| Ben Smit | Freelance | 23 | Skipped |
✦ AI summary Budget approved for Q3. Needs CRM sync. Decision by Friday.
✓Send HubSpot integration docs
✓Book follow-up with CFO · Fri
Hi Sarah, this one's for Acme
acme.com · recorded for you
▶
AK
0:24 / 1:02Watched 2×
Made for Acme
How Acme's sales team can book 2× more meetings
Book a call, Sarah
What did Acme say about pricing?
Sarah said budget is approved for Q3, but they need the CRM sync before signing. · 14:32
Draft my follow-up email.
Writing a draft…
01 FindTarget leads
→
02 QualifyAI fit score
→
03 ReachLinkedIn + email
→
04 ConvertMeeting
S
Sarah J. Sounds good, Tuesday works?
InterestedT
Tom B. Can you send pricing?
QuestionL
Lisa C. Reach out in Q4
⏰ 14 daysB
Ben S. Not for us
Closed
SaiAI SDR● Running
Leo found companies hiring SDRs
Done
Liz wrote the first messages
Your review
Sue answered a pricing question
Approved
Mateo booked Thu 10:00
Booked